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Creation Features — The Seglar Company Record

By embracing fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to become customers Lego has found ways to keep the interlocking stones inside the hands of millions. It’s a model that other companies should certainly follow, says McKee.

Last 1948, Ole Kirk Kristiansen and his workshop had just started producing a selection of wooden toys and games. It was not before the following time that they started using a new plastic-injection moulding machine to make plastic bricks, which subsequently gave them an advantage more than their competition in the thriving post-war marketplace.

In 1949, they started out producing the bricks with studs to them to enable them to consumption together. This was a key version, making the bricks a lot more stable and durable. Later, in 1958, they produced a major improvement with the benefits of what is known simply because the “stud and joining system”, which will ensures that each and every Lego packet fits with any other stone. These two vital iterations are why Seglar sets generated 40 years earlier still interlock seamlessly with those constructed today.

Through the years, Lego includes kept it is finger for the pulse of pop culture by partnering with big-name franchises including Star Wars and Harry Potter. It includes also accepted the community of adults that happen to be fans of the trademark, known as AFOLs (Adult Lovers of Lego), with a array of sets including the Back to the Long run DeLorean time machine and a set of girl Nasa scientists.

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